Any entrepreneur get to deal with many leads. However, not all the leads become clients. Part of that non-converting crowd are people who choose hosted shopping cart software. The reasons why we should like those people are numerous, but I am going to list just one of them.
Reason 1: If they didn’t accept our services they can still spread the word. People have very different needs. One person could be happy with hosted shopping cart. Another would need a full-featured web store front. Some will need clustered server farm. So even if we suggested some third-party off-the shelf e-commerce solution – we still on good terms with our lead.
Reason 2: With most of third-party solutions customer may need unique design. This one is too obvious to complain about. No matter how good the solution is – people will have natural urge to tweak it to their heart’s content. While a customer is able to upload inventory from Excel file and couple of images, tweaking style sheets and design may get too complicated. It is boring, too.
Reason 3: Any off-the-shelf or hosted e-commerce solution have its limitations. While being useful and user-friendly, it falls short when you really need to grow. When hosting lots of pictures, like sample or product images, or when electronically delivering your products, like eBooks or downloads, then server load and bandwidth will become issues with your hosted solution provider. You will fall back to people who can build a custom solution for your business. People who you already know.
Reason 4: There is a steep learning curve at the beginning of using any software. When you just starting everything seems unusual and complicated. Once you familiarize yourself with the software of your choice – you’re the king of the hill. When you come to someone to design and develop your custom-fit business solution you already know what you want! The design and development guys spend tremendous time determining what is it that client wants. People with experience are a great gift, like a second free customer. What could be better?
Overall, the idea of hosted shopping cart or online web page creation tool or whatever else is there is very productive for consumers, solution providers and web design guys. Consumers acquire knowledge and understanding of what they want. Solution providers acquire a stream of customers. Web design guys acquire educated customers. Everybody wins!